14 November 2014
Public Relations, Saxo Bank
SaxoSport program confirms bank’s long term commitment to sporting excellence and healthy living.
Saxo Bank, the online multi-asset trading and investment specialist, announces the launch of SaxoSport, a global concept with transnational VIP sport clubs in Europe and Asia, aimed at promoting peer-to-peer networking opportunities and the bank’s passion for performance.
The inaugural year of SaxoSport will feature Saxo’s ‘Ride Like A Pro’ project where existing and potential clients will be given the opportunity to live and train like a Tinkoff-Saxo cycling professional, learning everything from the anatomy of the bike and the body to training like the Tinkoff-Saxo team. The launch of ‘Ride Like A Pro’ coincides with six-time Grand Tour Winner Alberto Contador and Team Manager Bjarne Riis of Tinkoff-Saxo visit to Saxo’s offices in three cities including Zürich, London and Copenhagen as part of a road trip marking the end of the 2014 season.
In London, Alberto Contador and Bjarne Riis will visit Dulwich College, an academically selective independent boys’ school in south London situated in beautiful, semi-rural surroundings and made famous by the Harry Potter movies. Contador and Riis will recount their journey into the world of professional cycling and join clients and friends of the bank for a bike ride at the Herne Hill Velodrome – the only remaining 1948 Olympic venue still in use today.
The ‘Ride Like A Pro’ program features:
- Peer-to-peer network for financial industry insiders with passion for performance and healthy living;
- Intensive personalized training towards personal goals;
- High frequency group training sessions with supervision;
- Interactions with World Tour Team Tinkoff-Saxo;
- Opportunity to complete stages of Giro d’Italia, Tour de Suisse and Vuelta a España right before watching the professionals go through the same challenges.
Commenting on the new project, Matteo Cassina, Head of all Business Lines at Saxo Bank said:
“Saxo has been supporting the team for the past seven seasons. Our employees fully embrace our long-standing support of sporting excellence and healthy living and we are now ready to take our commitment to the next level with SaxoSport.
“We encourage anyone from smaller asset managers, emerging managers, hedge funds, money managers, family offices and investors in general with a passion for cycling, competition and performance to get involved in our new ‘Ride Like A Pro’ project and seize this once in a lifetime opportunity.”
Selection of participants for the ‘Ride Like A Pro’ project will take place over the next months. The 30 lucky riders will be selected to participate over a 3-6 month period in each club, culminating by completing World Tour stages in Giro d’Italia, Tour de Suisse or Vuelta a España.
For more information please contact:
Kasper Elbjørn, Head of International Communications
+45 3065 4300
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